Let's Be Honest Campaign
The goal of this campaign is to build on the “Prove it to yourself” free sample campaign and let Purex consumers interact with brand through light-hearted whimsical stories about real life. This is a national campaign with a digital presence all over the web and will also be featured in magazines, newspapers, and stores. Through mid July, there will be new funny videos uploaded every few days at www.purex.com, plus posts on Facebook and promotional tweets on Twitter.
The goal of this campaign is to build on the “Prove it to yourself” free sample campaign and let Purex consumers interact with brand through light-hearted whimsical stories about real life. This is a national campaign with a digital presence all over the web and will also be featured in magazines, newspapers, and stores. Through mid July, there will be new funny videos uploaded every few days at www.purex.com, plus posts on Facebook and promotional tweets on Twitter.
So, what is my favorite Let's Be Honest video? I would have to say Honest Moment #15: Dinner Time. It is just so true! I can't tell you how many busy summer days pause for a dinner of cereal and juice.
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I will be provided with coupons for completing this post. No other compensation was received and the views expressed here are my own.
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